Saturday, December 24, 2011

Ford releases 1967 Mustang Convertible bodyshell



* Restorers can now build a “new” 1967 Mustang convertible with an all-new steel body

* The ’67 Mustang convertible body is stronger than the original and can be outfitted with Ford’s big-block engines

* With nearly 8.5 million built since first debuting in 1964, the Ford Mustang is America’s longest selling four-seat sports car



Ford has expanded its licensed reproduction body shell offerings. The company announced professionals and enthusiasts alike would be able to purchase brand-new 1965 Ford Mustang Convertible shells earlier this year, and now the automaker has added the 1967 Ford Mustang Convertible shell to the mix, as well. Now, instead of being forced to source a shell and repair the inevitable rust, restorers can simply snap up new metal, thereby saving time and money in the process. Like the '65 Convertible, '67 Fastback and '69 Fastback, the '67 Convertible will carry a price tag of $15,995.






Thursday, October 13, 2011

BMW develops laser light for the car


Following the introduction of the full LED headlight, laser light is the next logical step in the development of vehicle headlight technology. BMW is planning this step, thus further expanding its lead in innovative light technology.

As a globally successful carmaker within the premium segment, the BMW Group attaches the utmost importance to advanced technology in all sectors of automotive manufacturing. Exclusive innovations and technological leaps secure BMW’s lead amongst the competition. In the field of exterior vehicle lights, BMW also leads the way for example with full LED headlamps for the BMW 6 Series and with new developments such as the “Anti-dazzle High- Beam Assistant”, as well as with “Dynamic Light Spot”. The term “Dynamic Light Spot” stands for a marker light system that automatically illuminates pedestrians in good time, thereby guiding the driver’s attention.




BMW 6 coupe

Wednesday, September 14, 2011

Saab Story Heads for Crash Ending



September 9, 2011 

It can be very disquieting to watch a brand's demise. Especially when it's so important to an entire nation like Saab is to Sweden. But it looks like the end is very near for the once-esteemed Saab marque, and the unwinding is getting pretty ugly.
Like vultures poking at potential prey to see if it really is lifeless, Saab's creditors, employees, regulators and would-be partners are all taking turns probing to see if the venerable brand really has anything left. The latest news is that cash-strapped Saab plans to appeal by Monday against a court rejection for protection against its creditors.

Even if Swedish courts, its workers, suppliers and Chinese partners should coalesce somehow around continuing to keep Saab existential, the backdrop for the company still is fearsome. There's the loss of momentum in the U.S. auto market, fierce competition for near-luxury buyers, and the still-spreading European economic contagion that it would have to contend with.
So, Saab's story continues its denouement. It might be time to     just close the book.



Wednesday, August 24, 2011

Introducing the All New Chrysler Delta.


Yes, Chrysler is marketing Lancia Delta as is in the US...




Why should compact mean compromise?
Delta delivers the most spacious rear seating in it's class, complimented by unexpected luxury in even the smallest details.


Those who experience the all new Chrysler Delta will be far from disappointed. Explore the beauty of space with a family hatchback which offers the best in class rear legroom.
The Delta is a remarkable blend of beauty, space, quality as well as advanced safety features.
You can also be confident in knowing that Delta ensures making a practical choice never means compromise. Beyond the style lies real substance with an impressive range of engines from a 1.4 or 1.6 litre petrol, to a 1.6 or 2.0 litre diesel delivering up to 61.4 mpg (combined) and emissions as low as 120g/Km.*


Where Delta exceeds and delights in equal measure is the abundance of luxury available across the range. From the gold Delta logo for that touch class to a list of creature comforts to cater for every desire be it driver or family.

Tuesday, March 16, 2010

Nielsen Reveals Nominees for 2010 Automotive Ad Awards


The Nielsen Company announced today the nominees for the 2010 Nielsen Automotive Advertising Awards. This year’s ceremony will recognize the year’s most effective TV ads by auto marketers in three different categories – Automotive Ad of the Year, Best Green Ad, and Best Sales Event Ad. Winners will be announced March 31st, at the opening breakfast for the 2010 New York International Auto Show.

The nominees for the 2010 Nielsen Automotive Advertising Awards are:
Automotive Ad of the Year
Cadillac CTS – ‘Kate Walsh’
Kia Soul – ‘Hamsters’
Chevrolet Silverado – ‘Howie Long Truckers Truck’

Best Green Ad
Ford – Drive One ‘Christopher Leaves’
Toyota – ‘Portfolio Chase’
Volkswagen – ‘Clean Diesel’

Best Sales Event Ad
Toyota – Toyotathon ‘Musical Chairs’
Volkswagen – ‘Sign Then Drive Event’
Ford/Lincoln/Mercury – ‘Recycle Your Ride’

All national auto ads that began airing in 2009 were eligible for nomination. Winners are determined by response data from 2.5 million viewers of national television advertising collected by IAG, Nielsen’s ad effectiveness measurement service.

“While 2009 was an incredibly challenging year for the auto industry, it’s great to see that it has not lost its focus on producing engaging and highly effective advertising,” said Lois Miller, President of Nielsen Automotive. “These awards are special because the nominated ads are essentially chosen by regular everyday TV viewers, many of whom are potential car and truck buyers.”

This year’s awards will be Nielsen’s fourth annual ceremony at the New York International Auto Show. Last year, Ford Motor Company won Auto Ad of the Year for its commercial for the Ford Focus.

“We are thrilled that the New York International Auto Show is once again hosting the Nielsen Automotive Advertising Awards,” said Candida Romanelli, NYIAS Director. “Nielsen IAG is the leader in measuring advertising effectiveness and these are the only awards of their type for the automobile industry.”

Saturday, March 06, 2010

Audi R8 Spyder


Audi R8 Spyder. About to take a test drive of the new Audi R8 Spyder equipped with a 525-bhp V-10 engine. Too bad there is no sunshine yet this morning along the beautiful Nice coastline in south of France.

"Do You Come With The Car???"

Jalopnik had asked "The Booth Babe," the anonymous auto show model behind the hilarious "Do You Come With The Car," for a behind-the-scenes scoop on the world of auto spokesmodels. It's a series they're calling "Tales From The Turntable."


-Gentlemen, we need to talk.
-I know my very existence makes you question why underwear was ever invented. Keep it to yourself.
-I am an auto show model. A product specialist. A booth babe. A car girl. I am not a stripper or an escort. I will not give you my phone number. I do not come with the car.

-The fact that I am an attractive woman being paid to draw your attention to a vehicle does not give you license to hump my leg, literally or figuratively. While I'm glad for you that your wife let you off your leash for a couple of hours, that does not mean you need to cram all the smarminess you can muster into our short interaction. If you try to sneak a photo up my skirt with your camera phone while I'm on my spinning platform I will not hesitate to "accidentally" kick it out of your hands with my five-inch stiletto.

-Most of you are okay to our faces. You do a decent job of maintaining eye contact instead of looking down our shirts, complimenting me on my eyes instead of my ass and generally keeping your hands to yourselves. ---Quite a few of you do not, however, and that has to stop. The comments on this and other websites that publish 'Girls of the Auto Show' posts can be downright disgusting. Do you have a daughter? A sister? Wife? Mother? What would you do if a total stranger walked up to her and asked how much she charges for the evening?


-Despite our appearance (which is dictated head-to-toe by the marketing department of the manufacturer we represent, including wardrobe, hair and makeup) most of us are not just there to be your eye candy. We have extensive training from the very engineers that design these vehicles. We have piles upon piles of confidential and public industry information we spend months studying before we take a single step onto the show floor. If we don't know the answer to your question it isn't because we're dumb, as you too often imply, it is because there is not an answer available to us.
-Also, because we're not dumb, we know that one of the reasons we're there is exactly because we're attractive and direct your attention to whatever we're standing next to. I don't object to being a sex symbol. I object to objectification. When you ask me, even in jest, "Do you come with the car?", do you know what you are implying? Let me fill you in: that I am nothing more than an accessory to be bought, like 20-inch rims or a stereo upgrade. It's not cute, it's degrading.
-And it sure as hell won't get you my phone number.
-If you want to have a pleasant interaction with a booth babe without being mocked by her as soon as you walk away, here's a set of rules on how to handle your business, keep it in your pants and still enjoy an Auto Show:


Rule #1: Respect my personal space. Easy to do if I'm on a platform, but if I am at ground level don't get any closer than half an arm's length. If I could elbow you in the ribs or smell your nasty cigarette breath you're way too close.
Rule #2: Eyes up here, buddy. Give me the courtesy of looking me in the eye when I'm answering your questions.


Rule #3: Understand that the information I have comes directly from corporate and our engineers. If you don't like that information, I really don't know what to tell you. Arguing with me about it will not magically make an engineer appear, and even if it did he would tell you the same thing.
Rule #4: Please don't ask me any personal questions. You are a complete stranger. For all I know you could be a furry or a serial rapist. I am not comfortable telling you where I live and there is no way I'm telling you what hotel I'm staying in. There's pretty much zero chance of you getting my phone number for the same reason.


Rule #5: Unless it is really slow (less than 5 people in my booth, which never happens) or you are seriously considering buying this vehicle and want a walkaround, do not hijack my time. I'm being paid to do a job, and that job is not flirting with you for an hour.
Rule #6: Do not come back later with a present for me. You call it nice, I call it stalking. Again, you are a complete stranger. Our initial time together was very special and I will hold the memory dear to my heart always - let's just leave it at that.


So gentlemen, I do hope you take what I've said here today to heart. If not for you and the other great people who visit the auto show I would be out a big chunk of change, and I think I can speak for all the booth babes out there when I say we do appreciate your patronage.


All we ask is that you behave yourselves.




The Booth Babe muses about life on the auto show circuit at Do You Come With The Car.







Tuesday, February 09, 2010

Porsche 997 Turbo S with 530 bhp and 7-Speed gearbox ...


The engineers at Dr. Ing. h.c. F. Porsche AG, Stuttgart, have developed a new top-of-the-range sports car for the customer who will only settle for the very best in terms of power, performance and driving dynamics: the 911 Turbo S. The heart of this most exclusive high-performance athlete is of course a six-cylinder boxer boosted by two exhaust gas turbochargers with variable turbine geometry, with an increase in power over the 911 Turbo by 30 to 530 bhp (390 kW). Maximum torque is a most impressive 700 Newton-metres (516 lb-ft). At the same time this new top model comes as standard with all high-tech components available only as options on the "regular" 911 Turbo.


Despite its significant increase in power and dynamic performance, the new 911 Turbo S, at 11.4 litres/100 kilometres (equal to 24.8 mpg imp), does not consume any more fuel than the Porsche 911 Turbo, making it by far the most efficient sports car in its performance class.


The new Porsche 911 Turbo S will be at the dealership as both a Coupé and Cabriolet as of May 2010. The German market price of the Turbo S Coupé is Euro 173,241 including 19 per cent value-added tax and local equipment in the market (the Euro base price is Euro 145,400). The Cabriolet retails in the German market at Euro 184.546, again including 19 per cent VAT and local equipment/specifications (base price Euro 154,900)


Sunday, January 31, 2010

Driven: 2011 BMW 535i

The 535i and 550i are the first North American models, and customers can start taking delivery on June 19 of this year. In either trim, the new cars weigh an estimated 180 pounds more than the outgoing, Bangle-rrific E60 model.
Standard wheel/tire size on all American 5-Series imports is now eighteen inches instead of the former seventeens—a great upgrade. Nineteen-inchers come with the practically necessary Sport Package, and even twenties are available for street stylin’. The steering and response and feel at the front axle strike us the way these similar improvements struck us in the latest C- and E-class Mercedes. It’s double-wishbone, and more compact in front, with much more aluminum in the axle structure. The steering is EPS with variable Servotronic.














Monday, January 18, 2010

Will Americans embrace Chrysler's Fiat cars?





by: David Welch
Here’s a question to ponder as Fiat takes control of Chrysler. Will Americans buy cars engineered by Italians for Europeans? History says no.
For years, General Motors brought over the occasional Opel and tried to sell it as a Saturn or a Cadillac or whatever. The Saturn L-series was an Opel Vectra. The Cadillac Catera, or Caterrible, was an Opel Omega. Both failed.
In each case they encountered the same problem. Thanks to higher fuel prices, Europeans pay more for passenger cars. So when U.S. carmakers brought their Eurocars here, they often stripped them down to reduce costs and still make a profit at the lower prices Americans would pay. GM’s imported Opels often got weaker suspensions or the interior appointments weren’t as nice. The cars were watered down.
Ford had a similar problem with the Ford Contour and Mercury Mystique, nicknamed the mistake. Ford kept the nice features and gave the cars the same nimble handling as the European Mondeo. But Americans didn’t want to pay up for a car smaller than a Taurus. It flopped.
Even Volkswagen—with its pricey family sedans and compacts—has never gotten big sales numbers in the U.S. The cars are too expensive to penetrate the mainstream, quality lags the Japanese and American models and the euro-to-dollar exchange rate has been killing them.
Then you have failure in the U.S. by Fiat and Renault. In other words, Europeans have not been able to break the interloper’s curse when it comes to mainstream cars. In luxury, it must be said, BMW and Mercedes are kingpins.


In fairness to Fiat, a lot of the examples mentioned here were simply bad automobiles or wretched management decisions. Fiat plans to build cars here in Chrysler plants, which means competitive labor costs, lower shipping rates and no currency exchange risk. The business case looks much better. Also, the Italians know styling. The Fiat 500, pictured above, and the Alfa Romeo cars are quite catchy.
But to succeed, Fiat will have to adjust those cars to meet American tastes. European passenger cars tend to be engineered smaller to fit in tight European parking spaces and city streets. Americans like roomy rides. Fiat’s quality is barely average in Europe. They will have to step that up to compete with the likes of Toyota, Honda, Ford and, yes, GM. And when they come here in about two years, there may be even more competition from India, China, another European player or whoever Roger Penske can contract to make new Saturn cars. Fiat also has to improve Chrysler’s home-grown models, none of which get a friendly nod from Consumer Reports despite the supposed overhaul that outgoing CEO Robert Nardelli gave them. Fiat CEO Sergio Marchionne is a fix-it man. But he has a lot of fixing to do. His Chrysler play has hope, but it’s far from over, folks.